3D Animation is one of the most effective and versatile forms of communication when done right. Decades before the computer helped create photo realistic virtual worlds and believable human characters, more traditional animators were breathing life and movement into inanimate objects to propel company brands in unique and engaging ways. Even before animation was used in feature films, it was being used as a vehicle for advertising.
As animation technology advanced so did its use in commercials. Some of the most iconic characters in advertising history have come from the limitless flexibility of animation.
Boundless – Anything is possible, go anywhere. There are no physical boundaries like there are in live action. Transform new ideas into reality before a product has even gone into production.
Youthful – Your spokes models never truly get older and remain timeless
Economical – While it is time intensive, sometimes animation can save money when used in place of difficult location shooting or expensive cast, crew and equipment.
Attractive – Make a big impact that gets your audience’s attention. It’s just more fun. It’s also easier for clients like banks, insurance and real estate to come across as approachable and warm.
Quick visual message – Take complex ideas or processes and make them easily digestible in a fun and graphic way. Boring stats become interesting with motion.
Unforgettable – Messaging and higher recall for your target audience.
Brings life to objects and ideas by creating an emotional connection. .
Enhances grace – Motion graphics can refresh the look of any product, add modern high tech elements and dynamically improve upon a tired image.
Increases sharing – Unique and entertaining messaging promotes greater sharing of the relevant content that search engines value so much. The increased time spent watching engaging content can also increase search engine rankings and improve your site analytics.