Augmented reality And Its Importance In Campaigns

Posted on : Mar 26, 2019

Augmented reality creates an artificial environment where there is the integration of digital information with the user environment in the real time. It overlays new information on top of it by blurring the line between real and computer-generated by enhancing what we see, hear and smell. With the invention of this new technology named augmented reality, researchers are pulling graphics out of TV or the computer screen and mixing them with the real-world environment. Augmented reality helps in adding more soothing sound, graphics and haptic feedback.

One of the key features of augmented reality is that it superimposes audio, other sensory enhancements, graphics into the real world so that it creates digitally interactive campaigns for client’s engagement.

Augmented reality is a big fun

One of the prime features of AR is that usefulness and pleasure go hand in hand. Such technology helps in making customers experience more convenient and easier. Same applies in the educational field also, where it helps in providing education to students in more creative and engaging manner. Even students can try for latest fashion trends where they can upload their photograph and can check how the outfit looks on them before final purchase or can receive new tips, offers related to it,

Because of AR, customers can easily use this technology before buying respective products or services.

Through AR: – Interactions can be tracked

This technology helps marketers in tracking their ROI and success rate.Even engagement rate – time spent with this app, shares or number of interaction etc. can be calculated.Also, monetization- the number of purchase clicks can also be counted through it.

AR cameras have fully blended in today’s generation

One can found AR cameras everywhere even on social sites like twitter, facebook, snapchat, instagram where AR filters are installed. Such camera provides easy access of consumers home or the environment. This helps marketers in getting more customer data and insights about them.

With our rich experience, we strongly believe the key measure of an Augmented Reality system is how real it integrates augmentations with the real world. The system must be able to derive real-world environment which is not dependent on mere camera images. At C-Design we always make sure to understand client’s requirements properly and then offer them best possible competitive augmented reality model by using latest tools and technologies.

Our clients always have transparent communication with us and proper coordination with them at every developmental stages. Our proficient designers are well qualified and proficient in their fields and possess necessary tools & techniques to design live direct or indirect view of physical, real-world environment whose elements are augmented by system-generated sensors.