Creating a logo in line with brand / organisational culture & philosophise is one of the most critical and challenging task as it not only reflects a brand’s visual identity, but It also reflects company’s first impression and directly impacts customers purchase decision and brand perception. Therefore it shows company’s attitude towards product.There are certain most essential tips for making logo design
I. Be different from other brands
A logo is what helps discriminating a brand from its competitors, so it’s important that the image stands out from the rest of the crowd — that’s why creating a logo as brand is not only being different from others but also to think out of box while working on it.
II. Decide your target audiences
Understanding target audiences and their preference is most critical aspect while designing any logo as brand identity.Also knowing competitors logo and which type of logo works best in the industry is equally important
III. Analyzing type of logo
There are many types of logos available and understanding which type of logo suits best for your industry is very important. Letter mark logos,illustrative logos, abstract graphic logos are few of them. Keep logo style as simple one as making it complicated by adding extra details to it loses its connection to the audience.
IV. Color is the trick
One of the most important considerations for logo design is the color palette. This is not an artificial decision; color carries senses and communicates thoughts.Using too many colours can cause visual conflict which makes hard for its customers to focus on.
Keep logo as ccustomise Make your logo as related to the industry you’re targeting on. Do basic research regarding colours,symbols and icons that are popular in the industry. Maintaining balance in contrasting colors is one of the essential elements. Logo should appear consistent across web,social media and marketing collateral.Make your logo readable and intact indifferent sizesacross different ports it should look same.
V. Use online resources and tools
There is a vast ocean of information online for those who need some motivation, collaboration or aid when designing a company logo. Clients always want is something fresh and cool, designing a logo that ties into the company’s core values and mission is very much crucial. Simple but powerful logos infuse the business world and always prove to be the best icons for standing the test of time.Minimize text in the logos. Don’t use jargons, tag lines and elaborate brand names in the logos.Logos with lots of text appear cluttered and hard to read and appeal to its customers. Also keep logo as memorable as its face of your brand. Using popping colours and fun taglines makes logos stand out in the rest of the crowd. Don’t do overuse of logos effects as don’t look cool anymore