With the rising development of content marketing, infographics which are image-centric part of it have become the best way for sharing messages, drive traffic and spread them across social platforms. One of the main features of infographics is that they are can share data-driven complex topics into a clean digestible format which helps in reaching out more number of the people.It’s not only important to create appealing format but also important to make sure that your visual stand out from the crowd and matches well with audience’s frame of mind and requirements.
Researchers have proved that images get processed faster than contents just like articles with images attract the audiences more than just contents. As rightly said that picture really is worth a thousand words.
Below mentioned are important tips for creating audiences appealing content:-
Understand audiences mind-Only making visual is like winning half battle. One should make visuals according to targeted audience’s requirements. Traction, vitality, and attention are main features which help in grabbing audience’s attention. Always make it specific, targeted and relevant as these are the main mantras for making it happen.
Make it focused
Don’t make infographics full of facts and figures but instead focus it on simple topics and streamline it on that basis. Through this not only one can compile all data’s but also create a single focused point. Only a few icons and images should be used instead of lots of visual elements. That’s why it helps in striking balance between visual contents and written information. Define audiences pain points or what they care about or what keeps them up at the night. Thereby doing researches and latest stories in the industry, one can select a suitable topic which can resonate well with audience’s mindset.
Should be easy to view
This is a major problem when a designer creates infographics in huge size and then it’s up to the developer to resize it in a smaller size. But in this process, readability gets affected as it looks much difficult to read smaller fonts instead of making in normal readable fonts which are easy to comprehend and understand.
Simple is the rule
One of the best features of infographics is that they can filter complex ideas into simple visual form. Simplicity always win is the main motto of any creative and appealing infographics. Always keep your content concise as it will give audiences relief from reading long and boring contents to scroll down. Try to use padding around text and images making them more comprehensive and readable.
You can apply a theme
Applying the theme to nautical images or space designs will give more cohesive looks and will grab targeted audiences attention. It’s always advisable to think out of the box and apply a theme to your infographics. Always add white spaces in any graphics designs as this will give audiences a sense of relief. Always add a killer headline that can describe infographics i.e. 70 characters are good enough as it should be short enough to gain audiences attraction.
At C-Design we can transform your ideas from paper to digital format without having to deal with multiple points of contacts. We’re a premium graphic Design Company highly involved in creating original Graphics using latest tools to match customer’s requirement. We are having a big expert team of a creative artist with Art background to get our clients distinguished graphics work for Print, Web, Audio & Video media formats and other graphic design services.