MOTION GRAPHICS IN THE MODERN ERA
Because of internet era, motion graphics have become a buzz word.Earlier this field was related to specific tasks but now many forms of animation have evolved which are used in different forms.In lay man language motion graphics means those graphics which moves around.In past when there was no internet or computers, motion graphics was quite difficult and expensive and now are used extensively in films, television, dramas and other programmes. They are also used in creating subtitles and credits in TVprogrammes.
Motion graphics are used extensively in marketing to inform targeted audiences and also get their attraction towards different features of the products. That’s why such motion graphics uses advertisements messages within shortest span and grabs audience’s attention towards their websites.Even motion graphics are used in presentation by making them interesting instead using statistics and figures which makes them so boring.Another area where motion graphics are used is in education sector where animations are used to convey environmental issues so that it appeals to targeted audiences in most attractive manner.
Nowadays many applications are commonly used such as Macromedia flash which allows uploading and creating motion graphic animation on the internet. Even those who are new to those applications can even create amazing and appealing motion graphics sequences.
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