Now a day there is new trend for promotional videos and benefits which can be seen so easily through internet which is latest buzz word for all types of businesses whether small or big. Even companies today are hiring in house marketing team to get exceptional promotional videos conceptualised and created. Being pioneers in the designs industry with more than 10 years of experience in delivering stunning corporate & promotional videos, under this article we list some of the tips to get your next video in place.
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Step 1 Planning: Decide your vision
In order to have successful promotional video, it’s very essential to know its purpose and that’s why planning plays important role in it. Knowing the target audiences is essential element of it along with understanding their views, choices, interest levels, medium through which it should be carried (youtube or tv ads or face book videos).Apart from above, promotional video style element also matters for a successful promotion. There are certain parameters to keep in mind like core purpose, target audience, communication / engagement medium and finally the call to action. Some of the other creative and engaging elements a developer should be aware could be listed as tone of the video, production quality or video quality, type of speech –whether professional or unprofessional and type of interview style, budget , storyboard, script etc.
Step 2 Pre-Production:
In this phase technical concept about deciding story board,tools and method to use them comes into picture. Investing in higher promotional quality influences positively to your audiences’ on the other hand using poor quality of video can give your competitor a winning edge over you. Equally quality of intent and services matters a lot in video production, also type of genre and style impacts production quality. A more refined production will make the best of all the tools; high class camera work, professional lighting, commentary, professionally recorded audio, music and film editing.
Essential individuals for a successful video production.
The Director: He is the one who understand emotion should be conveyed properly to the end viewer and what story to convey and best method to do so.
The Producer: He is the one who start the ball rolling,get video shot carry away properly lie Deciding set, story board, distribution strategy for when and how video is to released
Lighting and Camera Operation:Investing in a top quality video will impress your clients, just as a low quality video will spoil your reputation.
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Audio Technician. Sound is more vital than the moving image.
Post-Production Technician. Video production in the end is a technical job. Production requires the right mechanism used in the right manner to get to the goal.
Step 3. Production:
Pre-Production:- Preparing for the technical aspects to filming the video. Planning out everything needed in advance lie meeting all the key people and contacts, Checking out set or b-roll shots, spotting sun/shade areas, lighting concerns, human foot traffic, background noise/sound concerns, weather factors,writing and finalisation of script or editing it if required,
Production: – This is considers main day for filming the video as per the plan
Post-Production:- Editing and fine-tuning the visuals and sound.
Step 4 Post-Production:
This is consider as after production phase of promotional video as it covers all editing work related to graphics,text,sound and visuals. Like totaling tittles or graphics, color correction, reviewing editing work, proper video upload, adding proper sound and lighting effects or adding footage and editing it into draft
Step 5 Distribution and Marketing: In this phase firstly exporting then uploading and finally sharing comes into picture.Viral video marketing is most effective way to electrify your target audiences and that’s why its consider as time to distribute and market your promotional video through social sites like YouTube, Twitter, Facebook, LinkedIn and via. Email campaigns.