Augmented reality creates an artificial environment where there is integration of digital information with the user environment in the real time. It overlays new information on top of it by blurring line between real and computer generated by enhancing what we see, hear and smell. With the invention of this new technology named augmented reality, researches are pulling graphics out of tv or computer screen and mixing them with real world environment. Augmented reality helps in adding more soothing sound, graphics and hepatic feedback.
One of the key features of augmented reality is that it superimposes audio, other sensory enhancements, graphics into the real world so that it creates digitally interactive campaigns for client’s engagement.
Augmented reality is a big fun
One of the prime features of AR is that usefulness and pleasure goes hand in hand. Such technology helps in making customers experience more convenient and easier. Same applies in educational field also, where it helps in providing education to students in more creative and engaging manner. Even students can try for latest fashion trends where they can upload their photograph and can check how outfit looks on them before final purchase ,or can receive new tips, offers related to it ,
Because of AR, customers can easily use this technology before buying respective products or services.
Through AR: – Interactions can be tracked
This technology helps marketers in tracking their ROI and success rate. Even engagement rate – time spent with this app, shares or number of interaction etc can be calculated .Also monetization- number of purchase clicks can also be counted through it.
AR cameras have fully blended in today’s generation
One can found AR cameras everywhere even in social sites like twitter, face book, snap chat, Instagram where AR filters are installed. Such camera provides easy access of consumers home or environment .This helps marketers in getting more customer data and insights about them.
AR helps in contextualise our reality
With the advancement of this latest technology, virtual world has created more impact on the human mind without ignoring feel of the real world. In a nutshell, AR will never leave us unaware about our surroundings.
AR will incorporate fully with our daily lives
One of the biggest advantage of AR is all about getting involved into our daily lives .We are well aware about importance of AR in social media. In one of face book developers’ conference, Mark Zuckerberg introduced about face book camera effects platform with a goal to give artist and developers opportunity to create their own designs for face book camera. Such type of tool gives access to consumers homes and offices through such camera .Thus it’s said that our daily lives are definitely getting affected because of AR .In future, consumers will directly start getting ads if any of their ageing appliances stops working, even before you thought purchasing or replacing it new one.
At C-Design, we always make sure to understand client’s requirements properly and then offer them best possible competitive augmented reality model by using latest tools and technologies. Our clients always have transparent communication with us and proper coordination with them at every developmental stage. Our proficient designers are well qualified and proficient in their fields and possess necessary tools & techniques to design live direct or indirect view of physical, real-world environment whose elements are augmented by system-generated sensors.