3D Rendering and 3D Visualization for higher appealing product images in the architectural services

Posted on : Dec 13, 2019

Times are moving very fast, so is the competition for any product or service in any marketplace; marketers today don’t wait for actual product or prototype to be developed or released for demonstration and they actually start marketing the same either as a concept or as beta version or a product / technology teaser. Marketers are always facing the heat of cut-throat competition in their business and are driven to release concept or teaser much in advance of the actual product / technology launch. To support their aggression designers with the help of advancements of technology are today driving much appealing high quality product / project / concept images which are currently either under consideration or development.

Most of our leading clients engage us in primarily two design techniques called 3D Rendering and 3D Visualization for their need of developing 3D Product designs and images in the best appealing manner to market these upcoming products. Although interlinked many a times we find our clients getting technically confused between 3D Rendering and 3D Visualization services. To keep things simple, it all starts with a 3D white board where product technicalities like dimensions, geometry, and angles merge with products functionalities and artist’s ability to make the product more appealing (aesthetically and functionally). The very deliverable of sketching the product on white board with an artistic touch in terms of background, texture, lighting and color tones is 3D Visualization.

Once the product visualization is ready our artistic drawing or better known as 3D product design is ready to get a realistic touch and undergoes a specific design treatment called 3D Rendering. Designers make use of very sophisticated designing tools and techniques to convert simple 3D Visualization images into more realistic looking 3D rendering image.  Although on paper it might look very straight forward and simple these visual techniques are time consuming and require continuous visualization skill of the designers. Most of the efficient designers while working on these techniques especially 3D Visualization keep future perspective in mind as 3D visualization could be considered as the stepping stone for virtual reality.